Building a Candle Brand

A candle brand is more than a scent list. It is the full system behind the product: the vessel, wax, fragrance story, label, packaging, photography, pricing, positioning, and repeatable production process.

This page is for candle makers who want to move past hobby-level decision making and start building something customers can understand, trust, and remember.

Use the tools on Six Figure Wick to calculate your numbers, plan your production, and shape a brand that feels believable before you spend more money on inventory.