Built by a maker with a design background, for makers who want the craft and the business to both work.
This is about creating something real.
Six Figure Wick was built for candle makers who want to approach their work with both creativity and intention. Whether you’re just getting started or refining an existing brand, the goal is the same: to help you make smarter decisions, build with more clarity, and understand the business behind the candle.
A candle can be beautiful. But it can also be strategic.
It can carry atmosphere, identity, and value. When materials, testing, branding, pricing, packaging, and positioning begin to work together, a candle becomes more than a handmade object. It becomes a product with presence.
That is what Six Figure Wick is here to support.
Six Figure Wick didn’t start as an ebook. It started with building an actual candle brand and learning, very quickly, that making a good candle is only one part of the work.
There was no roadmap. No formal training. Just testing, mistakes, confusing wick charts, pricing that didn’t always make sense, and a lot of lessons that only became clear after doing the work in real life.
I learned that the candle matters, of course. But so does the vessel, the wax, the wick, the label, the packaging, the pricing, the margins, the photography, the offer, and the way the whole thing shows up to a customer.
That is the part this book is really about.
As a self-taught designer, creative director, and candle maker based in Southern California, I’ve spent my career thinking about how products become brands. My background is in art direction, retail design, packaging, and branded environments, so I naturally look beyond the candle itself. I care about how things look, how they feel, how they’re presented, and whether they actually work in the real world.
That way of thinking is what became Six Figure Wick.
When I started building my own candle brand, I kept running into the same questions other makers were asking.
The answers were out there, but they were scattered across supplier websites, forums, YouTube videos, and Facebook groups.
What was missing was a clear, well-designed resource that connected the dots between making candles and building a candle business. So I wrote one.
The Six Figure Wick ebook is for makers who want to understand the business behind the candle: the pricing, the positioning, the presentation, the tools, and the decisions that help turn a product into a brand.
The website exists as a companion hub: a place to find practical calculators, educational resources, and tools you can come back to when you need them, all in one place.
The Six Figure Wick ebook is the longer version of everything this site is about. 62 pages. 16 chapters. The full arc from first pour to running a brand: covering materials, formulation, wick testing, pricing, branding, packaging, naming, wholesale, insurance, and when to hand off the pour entirely and step into the creative director role.
It's the book I wish I'd had when I started.
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Every tool on Six Figure Wick is free, requires no signup, and works on any device. They exist to remove the guesswork from the parts of candle making that don't need to be guesswork, so your attention can go toward the parts that do.
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